About

RPM Brand.Innovation

Rick M. Peterson | Principal + Owner

RPM Brand.Innovation is a marketing innovation consultancy focused on partnering with leading organizations in Health & Wellness, Consumer Electronics and Athletics. Our difference is in our proven ability to leverage industry knowledge, real world experience and consumer insights assists in fast-tracking the development of new business models, strategic go-to-market plans, and product innovations that accelerate brand awareness and build sustainable growth.

Quite honestly, the PASSION for what I do resides in my desire to create and evolve; whether that’s leading new product initiatives, digital marketing campaigns, or building new to the world businesses. It’s all about having a vision, undying passion, and the ability to inspire teams and partners to deliver with excellence.

My innate ability to identify new business opportunities, harness customer insights, and lead high-performing teams has been fundamental to my success in growing some of the most recognized and respected brands: Philips Sonicare, Wacom | Bamboo, and Precor Fitness.